
"Give a man a fish and feed him for a day... teach
him how to fish and feed him for a lifetime"!
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What every "net-repreneur" needs to know
The Untold Secrets to Wealth on
the Web!
Hello and welcome to the newest and most explosive Marketing
Concept on the Internet. Your decision to come here and read this booklet
is the wisest one you will ever make. I guarantee that after reading this
your life will be changed forever!
Read this over very carefully. In less than 180 days you could be making
more than $5,000 a week using the techniques you are about to learn! You'll
be amazed at what you can achieve in such a short time!
You see, really great opportunities produce results
very quickly...and there are hundreds and thousands of
great businesses on the Net, any of which could make you
rich in very short order. The trouble is that none of them
really know how what it takes to become successful on the
Web and have no solid success solutions to pass on to their
affiliates. Consequently, everybody wanders aimlessly from
one "Opportunity" to the other, spending big dollars on
registration fees, highly dangerous mailing lists,
and a multitude of other worthless marketing aids.
It is particularly frustrating to see all of this happening,
when the real success secrets cost practically nothing, and
work so very well.
But you are here now, and that's what this booklet is
all about...to teach you how to find, or develop, a
web-based program on which
you can build a successful home business.
Before we go on, let's acknowledge that computer
and Internet technologies move so fast that the
ideas that wouldn't work yesterday are powering
the most successful companies today! On the other hand,
a proliferation of useless marketing techniques, coupled
with a powerful anti-business climate on the Web, have
almost brought Free Enterprise on the Net to its knees!
The fact is, that the same techniques used by AOL
and many other of the hugely successful
Internet companies are still the only ones
that are effective today!
So let's get going. I know you're anxious to
learn how to make your Internet Marketing efforts
pay off! So follow me carefully and, whatever you do,
don't quit!
I have always believed that
"working smart" - not hard - was the key to
success. The problem, I guess, was with the
meaning of the phrase "working smart". It's a very
ambiguous term. What does it really means?
Is working smart, getting someone to do the work for you as
Tom Sawyer did when he needed to get the fence
painted? Or does it have something to do
with priorities? And, how does it apply to
business in Cyber-space?
Is placing 300
classified ads with an auto-submit program
"working smart" or does the answer depend
on the results achieved? Perhaps "working
smart" would be placing ads in E-zines instead?
But then again, maybe not. Do you share my
confusion? It's no wonder we find ourselves
still working hard.
Now, after countless hours in front of my computer
I have finally concluded that what I had thought
was working smart, was really more like 'working like
a slave!' Here I was,
doing all of the "right" things, posting messages
on newsgroups, sending emails to opt-in lists,
exchanging banners, submitting my site to search engines,
and placing countless Classified Ads, and getting nowhere.
What was I doing wrong? My ads were packed
with every motivating word and phrase in the
"Internet Guide to Writing Effective Advertising
Copy". One of my headlines read: "New! Learn How
to Make Big Money with no Investment"
Read it again. It's powerful! It contains four,
high impact, motivating, messages in only 10 words...
- New opportunity,
- Learn How,
- Make lots of money,
- Free!
It
should have worked. But it didn't do any better
than "This Dumb Little Ad.....". I was on the
verge of going back into some kind of real world
business, except that I didn't have any capital left,
and I had learned a long time ago that working for
someone else is absolutely the worst way to make
money...because it enslaves you to someone else,
and steals all of
the time and energy you could devote to building something for
yourself.
Then I got the idea of studying the people
who have become Extremely Wealthy using the
Internet, and duplicating what they did. Soon,
I began to realize that most of the very rich
Internet entrepreneurs worked night and day
while they were getting their business up and
running, but once they got the momentum going,
they didn't have to work hard anymore at all.
Indeed many Internet Tycoons started with nothing
but an idea and a dream and now have
enough money to buy Hong Kong...and enough time
and freedom to enjoy it!
Now that's what I call true success...
having lots of money and the good health and
freedom to enjoy life with your family and
friends! What good is a bank full of money
if you are working 18 hours a day, seven days
of the week? You've got to be able to earn your
money automatically...remotely...and without
spending a lot of time and energy doing it!
You need endless amounts of money pouring into
your bank account while you enjoy life to the
fullest!
That's what I want for you and that's why we are
going "fishing". I'm going to teach you what to do
to get exactly what you want out
of life. Like the successful entrepreneurs I just
talked about, you will have to work very hard
for a while learning how to bait your hooks and
cast your nets, but then you'll gradually see
the money starting to pour in. Soon you'll
be able to put your business on auto-pilot and
turn your attention to the things that make life
worthwhile.
My first reason for creating this program
was, of course, the rather 'selfish' one of
greater financial reward for myself and my family.
But, that wasn't my most only goal.
You see,
I am a great believer in Napoleon Hill, one of the greatest motivational writers of
all time, and he convinced me, through his book "Think and Grow Rich"
that the pure, unselfish act of helping others is, in
itself, the surest road to riches and reward.
So, if I dream of riches, it is in my own self-interest
to help you become wealthy...
with gigantic bank accounts and plenty of
free time to do the things you want, when
and where you want to do them.
CONDITIONS
FOR SUCCESS
Before we proceed I want you to put aside any preconceived ideas you may have on
how to market your product or idea on the Internet. Forget all
the advice you've been given until now. I need you to
concentrate on every
single word you are about to read. If you are skeptical,
put your doubts aside until you've finished reading the
whole booklet, then you can decide whether
the information I'm giving you is credible or not.
In the meantime, just read on!
If you have already had some negative experience on the
Internet, forget about that too!
You must understand that you have been working with
useless concepts and techniques. Yes, they are useless,
even though they are still be used and taught by almost
every marketing Guru on the Internet.
The fact is, that none of the highly-hyped
promotion techniques like auto-hits, surf4hits,
pop-ups, classifieds, opt-in mailers, banner exchanges,
search engines, and auto-responders, work!
They might bring in dribs and drabs, but never enough to
pay your monthly costs! To be successful on
the Internet requires a complete re-think of all of your
current Internet marketing precepts.
What I am going to show you is the
simple marketing methods used by all of the
Internet giants. Once you discover these techniques and start using them
in your own on-line business, you will wonder why everybody
doesn't adopt the same strategies! They can make you rich,
sure
and simple!
It is important to realize that business on the
Internet is not at all like business as usual. Nothing on the web
is tangible...except the money that can flow into your bank account
if you do things right! I'll to be talking quite a bit about
the differences between real-world marketing and selling on the Net,
but right now, I just want you
understand that there is a huge difference between
normal commercial enterprise and busienss on the Internet!
To be a successful Web "fisherman" you must be winner
in every sense of the term, so the first thing you have to
do is start thinking like one! That means having a good self-image
a strong sense of well-being. More importantly, you must
reflect that image in every cyberspace contact.
It is crucial to your business
success!
So, if you are going to be a winner, you have to know
that you're a winner. You have to view yourself as
a truly wealthy person and start thinking and acting like one.
It must be reflected in every e-mail you write to
everyone. No more messages without salutations or
signatures. No more commercial signature messages.
No more antagonistic words or phrases.
In your real life, try to have $20 to $100
cash in your pockets at all times...even if you have to
borrow it. You don't have to
spend it, just carry it! It's very comforting and gives a
big boost to your self-image. You are no longer poor! You
can prove it any time. You have
more money in your pocket than almost anybody!
Plan on buying a new car soon. Go to a few car dealers
and get some brochures. Browse over them with your
family and get a concensus of what make and model
you will buy within the next year.
Now your commitment to success is becoming real and
almost irrevokeable! But don't stop there.
Get
some travel guides to share with your family,
and plan a dream vacation! Make sure everybody knows you are
serious! You are going to be working very hard for
the next couple of months, and you will need their support.
Set a travel date for
six months or a year from now. By then your
business will be well established and there'll be
nothing holding you back. Go first class!
Dexter Yeager of Amway, puts it this way: "if the dream is big enough, the facts don't count."
That's very true, but
there are some rules you must follow
to make your dreams come true!
THREE IMPORTANT KEYS TO SUCCESS
The first key is Timing. Being in the right place at the
right time.
Well, this is the right time and the right place.
You wouldn't be here if you didn't already believe that, would you?
Yes, the Internet is the right place!
It offers you a potential customer base of more than
150 million people! And more than 1,000,000 new web sites are being
created every month. What a fantastic opportunity! You couldn't possibly expect that
kind of a market in the real world unless you had a chain of stores
as big as 7-11 or Walmart.
The second key is Vision. You have to be able to see
the opportunity and predict your eventual success.
I hope that by the end of this booklet I will have
opened your eyes to the fantastic opportunities available to
you on the Web. If I can do that, you'll be on your way
to an exciting, wonderful new life. Within a very short time, you'll have
more money than you ever dreamed possible.
The third key is Action. Action is the most critical of the three Keys to
Success....Action! Acting upon the opportunity....
going one step farther than most people do. Most people will agree that
you have to get started to be successful...yet they put it off.
There are always a thousand reasons for not starting
something right away....but procrastination is just
another way of turning your back
on opportunity. Remember, opportunity knocks just once,
but misfortune leans on the doorbell!
You know that success is the result of actions not intentions.
So if I can reveal how to make big money on the Internet with
a home business of your own, with practically
no capital outlay, why in the world would you put it off?
Could it be fear of failure? Worry about what your friends will think?
Well you can easily avoid criticism; just do nothing, say nothing,
and be nothing. Don't let the amazing opportunities afforded by the Internet
slip out of focus. Act right now!
Dr. William James, of Harvard, often called the Father of American Psychology, says that if you are going to make a change in your life, you should "do it immediately and flamboyantly"!
Whatever you do, when you leave here tonight, get started
immediately developing your new Internet Marketing business
....and do it "flamboyantly"....with all the energy, enthusiasm
and excitement you can muster! You've got to be either part of the steam roller, or part of the pavement.
These three keys are the catalyst that make the following
Success Secrets work. But they won't do you any good if
you don't act at once and put them to work for you
right away. Remember, you aren't alone on the Internet.
There are millions of other people trying to sell other products
and business opportunities and products to your potential
customers! Don't wait until they've committed to something else!
Start today and you could build an income in excess of $250,000 a year, within
180 days!
As important as they are, however, these three keys will do nothing more
than get you started on the road on the road to success.
Now you have to learn how to "walk the walk". There are
eleven important steps you must take. But, I think you'll find them
easy, logical and effective.
Pre-requisites for Success
Set your Goals.
"The indispensable
first step to getting the things you want out of life is
this: decide what you want...then devote all your energies
to getting it!"
There isn't a success or motivation program in the country that doesn't stress the importance of establishing firm personal and business goals. The logic of this step is clear. Do you ever go on vacation without establishing where you're going beforehand?
Would you even think of going job-hunting without
deciding what kind of work you want?
You don't even go to the Spa without have some
goal in mind. So, if you are going to conduct an enormously successful Internet business don't you agree that you should
have some firmly established goals? But don't worry.
I'll help you with those as we go along.
For now, just use the goal we've already talked about:
an income of more than $5,000 per week within 180 days!
Establish Deadlines for your goals.
"Until you value yourself, you won't value your time. Until you value your time,
you will not do anything with it." You'll notice that when we set our goal firmly
at more than $5,000 per week, we also added a time frame of 180 days.
This may seem like a small point, but it's an extremely important one. A goal
without a deadline for achievement is no goal at all.
Imagine going on a diet and resolving to lose 36 pounds
without any sort of time-frame. The diet is doomed to
failure.
Let's use the diet example to explore this discussion
just a little bit more. The overweight person's main goal
might be to lose 36 pounds in three months. Your main goal
is to earn more than $5,000 a week in 180 days. The dieter
would probably want to break his diet goal down a little
and redefine it as: lose 3 pounds a week for three months.
Your financial goal might be restated as well. How
about planning to make just $500 in your first month, while
you're doing your planning and testing? The second month,
you'll probably see your earnings rise to $2,000 as you
become more comfortable with your new program.
Your income should double again to more than $4,000 in
your fourth month, then soar past your $5,000 per week
goal by the end of the 180 day deadline!
One of the most important reasons for establishing these
marker points in your goal is to help you overcome
inertia...your natural inclination to put things off!
" Good things come to those who wait,
but they are just left-overs from those who hustled."
Every human being possesses an element of laziness.
Particularly when faced with what seems like an impossible
task...and, at first, earning an income of $5,000 a week
may appear to be an unlikely possibility to you. On the
other hand, $500 a week isn't such a big deal and
achieving a first small goal like this will help
establish a pattern for success and give you much
more confidence in your ability to achieve unlimited
success!
Once you have proved to yourself that my system actually
works, you won't have trouble earning $2,000, $4,000 and
much, much more within a very short time.
Create a plan.
" Plan to succeed, or, you have planned to fail!"
OK. We have established goals, instituted timetables and set up milestones. Now you've got to make a plan for achieving these goals. This is sort of like charting the route to your vacation destination. If you just hopped into your car and started out without any idea what direction to go, what highways to travel on, or what cities you'd pass through along the way, what do you think would be the chances of reaching your destination?
However, I don't want you to develop your plan just yet. This is far too important a step to take before you get all the facts of this program. So let's just set it aside for the moment, until you've become fully conversant with all of the details of the secrets for success program.
Once again, don't worry. I will guide you all the way in this. My goal is to teach you everything you need to know to start getting results quickly. If you'll let me take you by the hand, you will have the opportunity to start making unbelievable money within 180 days! You'll be earning at least $5,000 per week, week after week, month after month, year after year, for the rest of your life!
Avoid time-wasting activities.
" To arrive at your destination 10 minutes early
means you're on time.
To arrive at your destination on time
means you're late.
To arrive at your destination 10 minutes late,
well....don't bother showing up."
One of the reasons for establishing a clear-cut plan is to avoid wasting time and energy going down dead-end streets and switch- back roads. It's important to get to your goal as quickly as possible.
What time-wasting activities should you avoid? Well, they DO NOT include your leisure-time activities. Your goal is to create a massive income with the free time to enjoy it. You don't want to avoid leisure-time activities, you want to INCREASE them! No. The time-wasting activities I am referring to are things like taking a part-time JOB. Nothing could be more detrimental to your plans for Success. You're already wasting enough time working in your present employment. Why would you want to cut off all of your opportunities by giving even more of your valuable time away?
A little later, I am going to show you how to put your business on auto-pilot so that you are not wasting your time WORKING! Isn't that why you're reading this booklet? You want to lead the life that I am living...and my goal is to help you do that!
Maintain a good, positive attitude at all times.
"In order for there to be ups, there must be downs.
Remember all your failures, so when you succeed
You can look back and have pride
That you had strength enough to overcome."
I touched on the importance of a good attitude earlier, but it's so important that it must be included as a separate, very critical step in the Success Secret formula.
Have you ever noticed someone in a checkout line who appeared old and cranky? You were probably turned off by their apparent crabbiness. But suddenly they smiled or made some humorous remark. Your perception of the person changed instantly. Now then, suddenly, they are warm, pleasant and attractive. What an amazing transformation!
If you're not using your smile,
You're like a man with a million dollars in the bank and no checkbook.
Make sure you project the right kind of image. Try to appear pleasant and cheerful at all times. Develop a perpetual smile. Of course, a pleasant appearance is not important for business on the Internet, but it is critical to your off-line happiness.
Zig Ziglar advises embullience! Even to go so far as to respond to the greeting "how are you" with a statement like: "Fantastic. But I'm getting better!" or "perfect. But I'm Improving." Can you see how this response will create a good first impression? Always remember that attitude is highly contagious. So make sure yours is worth catching!
A good, positive, cheerful attitude is one the most important features of your success profile. You'll seldom find a successful person who doesn't think that every day is the best day of his life. Do you feel that way? You should, because today is the only day you have!
So, greet every day enthusiastically. Wouldn't it be terrible if you missed one? And stop referring to your wake-up device as an "alarm" clock. It's an "Opportunity Clock"! It wakens you to new opportunities that never existed before. Greet them with excitement and joy!
Amway has built a network of more than 3,000,000 active distributors, and has grown continuously for more than 40 years, on a solid base of positive thinking! They don't sell toothpaste and Laundry Detergent, they sell healthy mental attitudes!
Nothing is more important than maintaining a positive attitude toward your business. Let the smallest negative thought creep into your mind, and your goals will shrivel and disappear! Your enterprise will die!
As you start to apply the techniques of my Success System, you are going to make some mistakes. There's no doubt about it. Don't dwell on them. Learn something from them and move on. Be like Thomas Edison. When interviewed about his tremendous success by Napoleon Hill, author of Think and Grow Rich, Mr. Edison said that he couldn't help but succeed. He'd had more than 10,000 failures and just ran out of things that wouldn't work!
Does your attitude compare with Edison's? Have you finally run out of things that wouldn't work?
Avoid contact with Negative people.
" An athlete striving to become the best,
Lets nothing stand in the way;
Not even the coach."
If you want to be successful, it's important to associate only with positive people. You must shut out the negative opinions of your negative friends and relatives. No matter what business you get into, they will bombard you with doubts and discouragement. Unless they are already successful in the business you are contemplating, their opinions cannot contribute to your success...only to your failure!
Negative people will tell you: "that will never work. There's got to be a catch somewhere...mark my words".
The fact is, that while negative people hesitate
because they feel inferior, positive people are busy
making mistakes...and becoming superior!
Have you ever talked with an ex-Amway distributor?
According to them, Amway products are good, but the
distribution system is evil! In attempting to justify
their own failures they completely forget that Amway
has created thousands of millionaires in it's 40 years
in business. It's not that the system failed them, they failed thee
system!
Remember that failure is only a temporary situation;
Giving up is what makes it permanent.
Associate with People who share your
goals and values. " Not all are blessed with great ability,
But with teamwork and perseverance,
All can accomplish great things." I
suggest that you begin immediately to make friends with
the most successful members of your business and in your
community. Find ways to be around, and communicate with
people who share your goals and values.
You can think of many good examples of the importance of associating with like-minded individuals. They are everywhere around you. One of the best examples I can think of is the very successful Alcoholics Anonymous program. Recovering alcoholics regularly attend meetings to gain support from others who share their desire to escape this terrible addiction. They know that to reestablish association with former "drinking buddies" would result in regression back to their former self-destructive lifestyles.
Your interest, of course, is in your own personal success. That's why you are reading this booklet. You might think then, that it would be important to associate with other entrepreneurs and business people…particularly with those who are successful. It is! It is equally important to disengage yourself from those who are neither successful, nor ambitious.
Listen only to people who are doing better than you are.
"Pay little attention to what people say,
But always believe what they do."
It follows that you should take advice only from those who
have already successfully applied their own suggestions.
I doubt very much if you would trust the financial advice
of someone lives in a low-income project or works in a dingy,
back-street office.
That's the reason so many Network Marketers drop out of
their programs in the first 90 days. They listen to the
"sage" advice of friends and family who have never earned
a nickel outside of their J-O-Bs in their entire lives,
but ignore the advice of leaders in their upland and
avoid training and opportunity meetings like the plague.
There is nothing worse than falling prey
to someone else's confusion.
You haven't the chance of the proverbial snowball of making
a big income if you
listen to the negative advice of someone who is less successful than
you!
If you belong to a Network Marketing organization, start
attending every meeting and get next to the leaders!
Make sure that you are doing what you enjoy!
" Everything you ever desired can be achieved when you
truly enjoy what you are doing, for pleasure is our prime motivator.
If you get pleasure from what you do, you can do anything!"
The only difference between a Good life And a Bad one
Is your ATTITUDE! Do what you like, but make sure that like
what you're doing. That will often require a dramatic change in attitude
but that change will result in an equally dramatic change in
what you can accomplish!
It seem axiomatic that you would have to enjoy something
that could
make you more than $5,000 a week, right?
Well that's not necessary true. It's difficult to
remember, when you are to your neck in alligators,
that your main objective was to drain the swimming pool.
Your job can be tedious...or even terrifying...if you don't
enjoy.
Keep your mind set firmly set on your goals or the first
setback that comes along will
be devastating! Even the sheer boredom of repetitive successes
can wear you out long before you reach your goal! You see,
it's more than just a matter of money, it's the challenge and
and the exhilaration of success that makes the effort worth while.
I can say, with a great deal of certainty, that at this
moment you do not enjoy what you are currently doing to make a
living. You wouldn't be here otherwise!
We're going to change that tonight. From now on, you are
going to love what you are doing! Working from you own home,
on your own computer, showing other people how to make money,
is a very satisfying thing to do!
Once you start to experience the excitement of making
an obscene income working only 5 to 7-hours a
week, and the lifestyle of the "Rich and Famous", you're
going to like it even more!
Just remember that everyone who got where they are today,
started where you are right now.
Stop thinking Security!
" Do not fear to step into the unknown
For where there is risk, there is also reward."
Actually, there is no such thing as job security!
You don't have to look far for proof of this fact. A good example of this is the Steelworkers
who thought they had the world by the tail in the mid-50s.
Their powerful Unions fought for, and won, unprecedented
wage hikes. Nobody could be fired! All of their medical
and Dental expenses were paid! Life was wonderful!
But their employers couldn't stand the fierce price
competition of the third-world steel companies. They began to close
their doors. Soon, every steel worker in America was out of work,
facing the harsh reality that there is no security working for
someone else!
Middle management positions of corporations like IBM,
Boeing and most other Fortune 500 companies have learned the same lessons!
Their ranks have been
decimated by layoffs. Even Rocket Scientists had to
take to pounding
the streets, looking for work as the Space program fizzled!
The sad fact is, that no j-o-b is secure! You MUST become
independent if you are going to survive in the economic crash
that is just around the corner!
For the most part, it's impossible to become truly wealthy with
any kind of a job no matter what it is. The millionaires
created by Microsoft, IBM and other giant corporations,
became rich, not through their work, but from buying
stocks in their companies! Don't believe otherwise! The
only way you will ever become wealthy is if you are
in complete control of your own destiny....if you can make
the decisions! And you can't do that unless you own the business!
You see, life is like a dog sled team...
If you're not the lead dog, the scenery never changes.
Does it frighten you to have to rely on your own
abilities? The fear of failure is very real in all of us!
What if we can't sell enough of our products or services to
pay all the bills? How will we be able to face our family and
friends if we have to declare bankruptcy?
The startup costs are frightening. There's franchise fees,
leases, legal costs, utilities, furniture and equipment, advertising,
inventory, payroll and tons of other costs
associated with business.
But all of these fears vanish if you have an all-consuming
goal. Obstacles are nothing but frightful things that appear
when you take your mind off your goals.
Besides, Internet business
is a cat of a completely different color from Business-as-Usual!
Establishing a home business on the Web doesn't entail any of the
costs normally associated with real-world start-ups.
You already have your computer and the necessary
work space. You are connected to the Internet. You're set to go!
All you have to do is buckle up your browser's seat belts,
shift gears, and step on the gas. You're on your way to an income
of more than $5,000 a week in 180 days.
I don't want to get into the details of your new business
right now. But rest assured! I'll be supplying you with all
the information and training you need to achieve success
in this exciting new Universe. Right now,
it's only important that you understand that there is no such thing
as security outside of what you can accomplish on your own!
Anyone who is paralyzed by the fear of failure will never make
things happen, and very likely
won't even see it happening! They'll sleep securely as their world
crumbles around them, then ask "What happened?".
By the way, did you know that there are more than
1.5 million millionaires in America? Or that entrepreneurs
of one kind or other, are the largest
single group among them? Or that less than
1% of all millionaires are involved in any way with Radio, TV,
Movies, Music or Sports. Or that there are more
millionaire sales people than there are rich Doctors?
"If you tell yourself you're a winner
you'll eventually become one.
Until then, practice."
Help Others Become Successful!
" A candle never loses any of its light by lighting another candle.
You needn't share your riches, just show others how to obtain their own."
Most Millionaire Entrepreneurs became
rich as a direct result of this eleventh Success
secret: lending a helping hand to other people! Of
the eleven Success Secrets this is probably the most
important. It's not purely an altruistic principle...it's
a very practical one too. In fact, it's the very foundation
of the Network Marketing industry, which has been responsible
for the creation of more wealth than any other
business. It's the most important factor in every
home based business. The principle can be stated thus:
Help enough other people to become successful and you
can't help but be successful yourself.
To illustrate this truth, suppose you are the Sales Manager
of a Traditional Corporation. It is your paid
responsibility to train and motivate your salesmen to a
degree that will allow them to earn significant commission
checks. If you do your job well, your salesmen will
earn more money, the company will prosper and your "overrides"
will get bigger. Theoretically you could become rich
if you helped enough salesmen make large enough checks.
There's another intangible, but no less
important, reward for helping other people...
the fact that when we attempt to bring out the best in
others,
we somehow bring out the best in ourselves. Who isn't proud
of knowing
that they have been at least partially responsible for
another person's success!
I developed this program
because a lot of people - perhaps yourself - will be
grateful that I introduced it to them. It is
my ardent hope that I can help you on your way to wealth and freedom
and that we will become close friends.
Now that we've thoroughly examined the Principles of
Success, let me give you one more sage bit of advice.
I don't know who said it, but it puts the whole thing about
success nicely into perspective:
" When facing a difficult task, act as if you cannot fail.
When going after Moby Dick, take along the tartar sauce!"
It's time now to guide you through some of the techniques
we'll use to establish an enormous income for you!
In the new few pages, you are going to learn you how business on the Web really
works. I'll also discuss the principles of pricing and the
advantages of doing business on auto-pilot!
I mentioned "business as Usual" briefly a
little earlier, but it's important to do a short
review so we can put web businesses into some sort of
real
perspective.
There are a couple of ways to get into a
"bricks and mortar" business.
If you have some money, probably the safest and
easiest way is to buy a
well-established franchise. The franchiser will
provide you with expert training, a high-traffic
location, a well-designed building, pre-tested
advertising and promotion programs, legal services,
business equipment and an attractive buy-back
plan.
With such support, you are almost guaranteed
success! But, that success doesn't come easy!
It requires working 12 to 14 hours every day; making a
six-figure investment that you won't get back
for five years; having to constantly deal with
employee problems and a large number of various
government agencies; and being under the strict
control of the parent company!
The second way is to set up some sort of service
business, like painting, plumbing, delivery, home maintenance,
computer repair, etc. Surely that wouldn't be too
expensive? Well, let's tally up the costs.
We'll assume you already have the necessary skills
but you will still need to rent an office at a
minimum cost of between $300 to $1,000 per month
depending on where you are. You'll need a business license and a
business phone....and a desk to put it on.
A filing cabinet is needed to store customer
and supplier information.
You'll have to have
a typewriter or computer for invoicing…and a
waste basket (for your monthly bills). A
couple of office chairs are needed in case a
potential customer walks in; maybe a coffee pot
and cups, and an answering machine to take
messages when you are out on calls.
You'll
have to place some classified ads in the local newspapers
to let people
know you're in business. And you'll need some
business cards to hand out to friends.
You'll
use your own automobile, of course, but you'll
still have to pay for extra gas, maintenance
and depreciation.
You can probably add to the list, but why bother?
We already have a pretty good idea that
your absolute minimum start-up costs are
probably going to exceed $2,000.
But, now you're in business for yourself!
Isn't it great? You can go to work anytime you
want and come home again when you feel like it.
The only problem is…when you're not working,
you're not making money! The more you work,
the more you make. The more you make, the more
you spend. The more you spend, the more you need. The more you spend, the more you have to work. The more you work, the more you make...!
Is this the American Dream? I don't think so!
All you've done is buy yourself a JOB. Your daily income
might be a little more than you got from your previous employer,
but now you have to work longer hours and "take your work and
worries home with you". You'll also find yourself
putting in an awful lot of unpaid hours planning,
problem-solving and collecting unpaid bills.
OK, let's forget that idea! What about Network
Marketing? Until now, this has been about the
only opportunity available for the average person
to become wealthy. MLMs offer extremely high
residual incomes and relative freedom. In fact,
Network Marketing has been responsible for the
creation of more Millionaires than any other
single type of business. The problem is that only
about 3% of those who purchase distributorships
ever make any money. The rest, 97%, lose their
investments, friends and their dreams!
Finally, there's the Internet with its vast
potential. Startup costs
for business in cyber-space are practically zero.
You already have a computer, a desk to sit it on,
a telephone line and an Internet connection. You don't need a business
license, automobile, business cards, stationary
or employees. And you can sit around in your
underwear if you want!
It's a pretty easy decision to make, isn't it?
But don't think you get away completely Scot-free!
This is a new environment and there's lots to learn!
I promise you that learning it by drifting around
aimlessly and joining every well-hyped scam that
you come across is NOT the way to get yourself
educated! It is costly and demoralizing!
On the other hand, if you learn the secrets of how
to successfully market one program, you can make money
with any other program...as long as it generates excitement
and enthusiasm in the hearts and minds of most
visitors to the website! You see, as in almost everything commercial,
the real value of any product, from hair shampoo to
movies, is created by the packaging
and promotion!
Anyway, I know you have already made up your mind that
you have your mind made up for a business on
the Internet, so I have to give you a couple of very
hard and fast rules to get started.
If you have already
been working on the web for some time, you are
probably affiliated with one, two or a dozen
programs, with both free and paid memberships.
The very fact that you are reading this manual
tells me that they are all failures for you! Drop
them immediately! Erase them from your browser and
your mind. Cancel your subscriptions today!
You must never belong to more than one business
opportunity at a time...unless the second can be used to
enhance sales of the first!
Find a program that is exciting, ethical, and legitimate,
that offers some sort of residual income system.
Forget all about every marketing method you ever
used before and employ the system you will learn here.
Nothing else works!
Stay with your program for at least three months
and completely ignore anything else that is presented to
you for evaluation! Even just looking at other programs will
blur your focus and obscure your goals.
You may not agree with these rules, but
sometimes you have to ignore the fact that the horse
seems blind and just go ahead and load the wagon!
There's one thing that bothers us all, yet, at the same time,
keeps us going. And that is the fact that we know,
there are some
very exciting opportunities with which to earn our fortunes.
For some reason, we have very little
information on exactly who or how they did it.
We read somewhere
that some Florist or Architect from Obscurity, USA, turning
a marginal enterprise into a National or International
success, but how did they do that?
Examples of the really big Internet winners
- and losers - are pretty obvious but
it's hard to identify with the dot coms, Netscapes
or giant Software companies.
They are way out of our league!
The fact is though, that
everyone who got where they are today,
started where you are right now!
The fortunes made by Prodigy, Yahoo, Alta Vista and
Netscape are excellent examples of "rags to riches" stories.
All of these companies started with a simple idea and
absolutely NO customers. But their successes were based on
technology and we have to rely 100% on our marketing skills
to sell something developed by someone else..or do we?
A fellow named Sloan Wilson said it best. "Success in
almost any field depends more on energy and
drive than it does on intelligence...which
explains why we have so many stupid leaders."
So here we are, cruising around the Web in our new
high-speed luxury browsers, guided by Search Engines and
Spiders, trying to find Information that will help us in
our daily lives and businesses. The information we seek is
stored in millions of Web Sites with un-intelligble addresses like:
www.theinternationalgambler.com. There are a multitutude of
great opportunities for enterprising
Entrepreneurs like ourselves, but these names don't mean a thing!
-
There's the Construction business - Web Site construction, that is.
The creation of a new site requires html, Javasript and CGI
programming. Graphics and photos are need for backgrounds
and banners. The list of ancilliries and services needed
is long and varied and a multitude of businesses have been
established to service these needs.
- Real Estate is also very big on the Web!
Because every website needs a home...hard disc space
on a reliable server! This has opened up opportunity
for Web Hosting businesses like Bizland, Hypermart, Tripod and
GeoCities. These companies are aware of the very high
value of providing FREE services and offer 10mb or more
of FREE Web Page space to anyone who wants one. In fact
the competition to attract residents to their servers,
is so fierce that most provide FREE extras like email
accounts, chat rooms, and guest books. Some, like Bizland, even provide
FREE homepage building wizards.
- Bartering services like Link Exchange offer FREE counters
for these pages and provide weekly visitor INFORMATION
reports by e-mail to keep their counter users informed
about visitors to the site.
- A service called Garage
Mechanic will analyze and provide FREE information
about the quality of the Site.
- In fact, the web has almost every kind of
business imaginable! There are a large number
of very fine, training sites
for almost everything including programming (Dr. Joe Burns provides
courses, many of them FREE, on how to write HTML and Javascript code for the creation
of more exciting Pages), photography, graphic arts, hacking, nursing,
and almost anything else you can think of.
So you see, it's not only Netscape and Microsoft
doing successful business on the Net. Hundreds
of other Internet Marketers are doing very well too!
Did you notice how often I said "free" in the last
couple of paragraphs? Well this is one of the key elements
of successful marketing on the Web. And, yes, it is the reason
you are reading this very valuable booklet without
having to pay anything at all!
We have learned the value of giving our product,
or some component of it, away FREE. This is one of the
two principle elements of success on the Web!
It certainly is a new world, isn't it? Could you imagine
a garage in your town doing tune-ups for free! Or a
high-rise office building giving you office space for
nothing? Or a car-rental company providing FREE
transportation so you could go shopping for a new car
or computer? What airline would take you to Brazil at
no charge so you could do some research on coffee?
Actually, I do know of one real-world entrepreneur who made a little
bit of money using this principle. His name was John D. Rockefeller.
He gave away Oil Lamps to create a market for oil.
The reason the principle works for well on the Web
is that,
aside from the time you spend writing
your recipe booklet or developing your software, there are
no costs involved for goods and services on the Internet.
It's the absence of cost, coupled with the sheer NUMBERS of
prospects that makes the whole thing work.
Amazon.com and Amway were both blinded by the huge
Internet market and forgot all about the impossibility of
delivering physical product over the Web. Real Internet
success demands an ethereal product that occupies no space
that can't be measured in bytes.
The secret is to attract thousands, or millions of visitors to your website
for valuable information or service, without charge,
and be able to supply it without cost. Otherwise, it's just not
practical. Hopefully, many of them will buy your main product, subscribe to
your program, or click on your banners and links to buy
things advertised on your pages. In that way, you can earn
big money on direct sales, commissions or advertising fees. Do you
Do you get the idea? Drug dealers use it very effectively!
Give enough away to get your potential customer hooked, then
charge for subsequent hits. The difference, I hope, is that
you will be giving away a truly beneficial service or product
that the user will be happy to buy when he/she finds it worth while.
You probably recognize the Shareware concept in this approach to Internet sales: you are allowed to use the product long enough for you to make a proper evaluation, then charge you if you want to continue using it!
With more than 150,000,000 web-enabled computers in the marketplace, and the Web growing at the rate of more than 1,000,000 new sites per month, and Internet sales projected at more than $1.2 TRILLION within five years, you can make your fortune many times over by following Netscape's lead. Do you use this valuable principle of FREE in the promotion of your current product?
At this point, you are armed with two of the most
important secrets of marketing on the Internet: 1) providing
much needed INFORMATION and 2) giving something away FREE!
The only thing missing now, is the specific product. We've
already learned that information drives the
Internet. Don't you agree that every new "netizen" is going to be hungry
for information about making money with their new toy. Doesn't it stand to reason then, that all we
need to do is come up with a good, helpful information-based
product like this one? If you can do that,
and give it away FREE, your
warehouse parking lot will be filled with shiny new
browsers bearing license plates from all over cyber-space!
Before we make a final decision on the product,
there is one other important requirement of a
successful business: the ability to operate on
auto-pilot. Everything required by the customer must
be available directly from the company's Web Site, delivered
provided automatically, with no human interaction required or
offered. You shouldn't even need an email
contact.
In Netscape's case once the browser is ready for
distribution and up loaded to the website and promoted,
the rest is up to the Internet public. Marc Andreessen
and Dr. Clark could have closed their doors and gone
fishing if they'd wanted to. But that doesn't mean there isn't a lot
of hard work getting to that point. As Michelangelo put it:
"If you only knew how hard I worked,
you wouldn't call me a genius."
The easiest products to market by "remote control" on the Web are pure information,
such as books, manuals, software, music, training, etc. They lend
themselves ideally to no-hands marketing techniques.
There is no need for tech-support, no need for program
upgrades, no office, no warehouse, no people, no government.
Can you think of a more perfect business?
After you've found your product and
set up your marketing system, about the only thing you
have to do is deposit your checks. You get paid whether
YOU are working or not! Take a year's vacation if you
like. Your income will never stop, because I'm going
to help you set up a team of thousands, even millions
of little salesmen who will be out there working their
hearts out for you…without pay! Does that make you feel
guilty? I hope not because, after all, it's your business
and you are the boss!
Does getting a paycheck without working
make you a little
uncomfortable? Well, please do everything in your power to
resist the inclination to go back to your day job.
You just might grow to like the "good life"!
As you've seen, the amount of money you can make on the
Internet is almost unbelievable. Imagine! Two point four
Billion dollars for an Internet Service Provider (AOL)
whose service is inferior to that offered by most local
ISPs - many of whom feel lucky to have 1,000 subscribers.
And it's all done automatically. You never see or talk with a single soul! What a
business! $2.4 Billion per year!
Can you see why I can promise you an income of more
than $5,000 a week working just a couple of hours a day?
Even when you are on vacation? Take your laptop
with you and start your
e-mail blaster each night just before
you go to bed, then check your bank account in the morning.
What other kind of business could you run in this
fashion? Could anything be easier? Certainly not "Business
As Usual". And definitely not anything that involves a
physical product. There is nothing in the world that can
tie you more tightly to your work than the need to take
and fill orders for "guns or butter".
The Search for the Perfect Product
I have already told you something about some of the
very successful Internet businesses like Netscape,
Yahoo, Link Exchange and others. All of them offer products constructed
entirely of bits and bytes - little Binary "conditions" -
that can be cloned (downloaded) by the customer after
payment.
What they don't do is sell physical
products on the Net. As we discussed, such items cost
too much to manufacture, package, warehouse and ship.
They require the employment of large numbers of people
and attract the attention of countless government agencies.
Cyber-products, on the other hand, can be stored in very
little space on a Server hard drive. These include things like photos, artwork, software,
books, movies, music, games, contracts and airline
tickets, have none of these costs and can be sold at
tremendous markups and profits.
Did you know that one Medical research company
recently cut a frozen human body into paper-thin slices,
scanned them into a computer and constructed a
fully-functional cyber-person that can be sent
by Internet to Universities and Medical facilities
all over the world? Who knows what will be next?
Beam me up Scotty!
The only cost of cyber-products is the expense of
taking the original photo, writing the book, filming
the movie, recording the music, writing the software,
or designing contract, ticket, etc. After that, the
article can be reproduced, warehoused, paid for and
delivered without expense. When the customer buys,
the transaction is completely automatic. He/she fills
our a credit-card or cyber-check form and is then
admitted to a secure area of the server to download
the item to his computer.
One thousand, one million, or one billion of the
booklets you are now reading occupy exactly the same
disk space on my Web Server…at the same time. You can
take all the copies you want there's plenty more where
those came from! Do you understand why intangible
products are the only ones you should even consider
if you want to make BIG MONEY on the Internet?
Now about the only thing left is to decide which specific
cyber-product is best for you and, unless you are a
software developer, musician, movie-producer, photographer
or artist, you'll probably agree that some sort of
booklet is ideal. As we've seen, It's
information that drives the Internet. Doesn't it
stand to reason then, that all we have to do is
come up with a great book about something that most
people are interested in, and
we'll have our warehouse parking lot filled with
high-speed, luxury browsers too?
So, exactly what kind of information product should you offer? Let's take a look at some of the thousands of classified ad pages on the Web and you'll find countless ads for information products. Most of them offer some kind of "how to" information such as how to lose weight; how to stop smoking, how to meet a mate, how to find a better job, how to make jam, how to save money, how to use cutting edge software, and how to find products and services.
The fact is that most people who are
peddling information don't do very well because the
product isn't in great enough demand, and they aren't using
the proper marketing techniques. In short, they don't know what they are doing.
There is no point trying to sell something just because you like it.
The marketability of the product is the main concern.
You see, there are four primary
conditions for successful marketing on the
Internet and unless the product meets them all,
it is impossible to create real wealth with it.
What are these conditions? They can be summarized quickly in one short sentence: to be truly successful, your product must solve a problem that is of concern to most people,
at the time they are thinking about it, and do that quickly and easily!
That's quite a mouthful, isn't it? But, it does make a lot of sense when you think about it. Let's break it down a little and look at the four conditions separately.
First of all, you know that people will happily pay for something that will solve some pressing problem that concerns them. In other words you should (1) offer something to provide solutions.
The problem with most products you see advertised on the Net is that they are not (2) of interest to almost everybody. In fact, the bulk of products and
services offered on the Web are attractive to a very tiny
percentage of people. Take, for example, an e-mail offering to show people how to "Old-fashioned Strawberry Jam you can make in 20 Minutes".
What percentage of the recipients do you think would have enough interest to read the rest of the mail?
I suspect that it would be very
small any time of the year, but it would certainly be zero in December.
This offer will fail because it does not have Mass Appeal!
At first glance, "How to Quit Smoking" would be a far
better product. We know that 34%
of people smoke and that could spell big success! But, when you think about it,
how many smokers will be seriously thinking of quitting (3) at
the moment they see your email or classified ad? It's pretty clear
that neither of these products could possibly produce an
income in excess of $5,000 per week.
There are many products and services that appear
very exciting at first. Some of them will produce small incomes
but not anything substantial. For example, "How to meet a mate"
seems like it would be a real winner, but the fact is that
most people already have a mate and are not in the market, at the
moment, at least,
for information about how to get a new one.
You see, even if your product can solve
a problem that is shared by most people, it also has to be
something they are in need of most of the time!
If you truly have the right product or service, you can rest assured
that you're targeting the right market, no matter what list or
directory you are using, because you have something
that will - solve a problem that is common to
- most
people,
- most of the time and
- will help them quickly and easily!
What problem is that? Well there may be others,
but the need to make money is of paramount concern to most
of us. If you are currently involved with a product or
program, ask yourself if it will help people make money -
or solve some other problem common to everyone. If it doesn't, you must
either develop or find a new one or else resign yourself to
mediocrity! Don't worry too much about it for now though,
because I'll be showing you where to find the perfect product
in a few more minutes.
In the meantime, I want to talk just a bit about the last two conditions
of your offer: simplicity and speed! Whatever your offer, you must be
able to promise quick results.
You are now reading a perfect example of the importance of this condition.
My promise to you was "Make more than $5,000 a week in less than 180 days".
What if I had said, "make more than a million dollars in 4 years?"
The promise is exactly the same in either case ($250,000 per year),
but do you think you would have responded to the latter?
And then there's the final condition of simplicity! I'm
sure you've heard of the KISS principle - Keep It Simple,
Stupid! Well KISS is of crucial importance for any
automatic business on the Internet. If your product isn't
simple, people will need help and you don't want to be tied
to a support desk. Besides people just don't want the
trouble of trying to decipher complex ideas, even if they
do offer a solution to their problem. If you
thought this program was very complex and difficult to use,
would you be interested? Do you think most people would
want it? Absolutely not! We all want the most advanced
features in the products we buy, but few of us are prepared
to spend time learning how they work. You've probably
noticed that no-one reads instructions. We like to able to
figure things out for ourselves. In fact, Software
Developers have quit supplying printed manuals in favor of
detailed help files, which are also ignored. So, if you
want your program to be successful, make sure it is easy
to put into action!
Do you mind if I say this again? The ideal Information
product must offer a quick and simple
solution to a problem that concerns most
people, most of the time!
Be careful though, sometimes your offer can be so simple and effective that it is unbelievable! Take this program for example. When you first started reading this booklet you probably didn't really believe that you could make more than $5,000 a week within 180 days, working just 5 to 7 hours a week,
did you? If I had said you could make $5,000 in the FIRST DAY, you wouldn't
have believed anything I am telling you! In fact, even $250,000 a year within
180 days, is almost too much to believe! That's why I've gone into such great detail
to prove to you that it really isn't very hard to make BIG MONEY on the Internet...
if you have all of the right information!
OK. You know exactly what kind of product you need to have. Now you must
either find something that will meet all of the criteria, or develop it.
Either way, that can be a big problem. If you are really lucky, your current
product or program might fill the bill. Just ask yourself if it meets the
criteria we have just discussed: - Does it offer a solution to a problem
that is common to most people?
- Is the problem it solves something that
is on their minds most of the time?
- Is the solution simple to put into action?
and
- does it
offer quick results?
If it meets these criteria, you've got a real winner on your hands.
If it doesn't, you should be looking for another product or program!
So, how are you going to find this ideal product? You have two options. You can find someone else's information product, such as a book that meets the four conditions we are talking about, or you could write your own. If you are a marketing expert, and a very good writer, this last option might be the wisest. But, I can tell you right now, that it's a bigger job than meets the eye.
First you would have to isolate a common worldwide problem and then write a book that describes the solution(s) to that problem, keeping in mind the four conditions we talked about above. Next, you'd have to test the techniques you have presented in your book, to make sure that they work as well as you have said they will. It would be disastrous to try to market a book of untested theories.
Market research can be a long, expensive
proposition. You might spend months or even
years trying out different advertising and
marketing approaches. You must test each of
the promotion options that are available, to
find which will give the best results.
Does email work better than classified advertising, for example, or should you concentrate on banner exchange programs or search engine positioning? You'll have to experiment with advertising copy to determine which headlines and body copy will pull best. You must also try various advertising approaches to ensure that the maximum number of people will not only read your ads, but will buy your product.
This is all very complicated and time consuming, but, just to compound the problem, there's a bit of a Catch 22 in it too: you must test the market for your book before you start writing it! Otherwise, how would you know what advice to give?
While you are doing all this, you'll also have to become a marketing expert, specializing in the Internet Marketing techniques that are specific to the subject you'll be writing about. This, in itself, would be a major strain. I suspect that you don't have the desire, or time, to go through this exhausting process so you'll have no choice but to look for someone else's book - a book that offers a quick and simple solution to a common problem shared by most people. Are you tired of reading that sentence? It is such an important key to your success I want to be sure you will remember it. But, I won't use it any more.
The problem with someone else's book is that
you will have to pay Big Money for it. Almost
everything on the Web is protected by copyright
law. You cannot use anyone else's material
without paying the author or owner.
You couldn't, for example, reproduce the
material you are reading here, either in
whole or part, without my written consent. The
same holds true for any book or manuscript
you'd like to copy to your hard-drive for
someone else to download. How much would copyrights cost? Usually they are very expensive if the book is any good at all. And, if it is very good (which is the only kind of book you should buy if you are going to be truly successful with it) the copyright wouldn't likely be for sale at any price. It appears that we've arrived at another impasse! It's impractical to produce your own product and it's impossible to buy one from someone else. What can you do?
Fortunately there is a third choice.
The book that you are reading right now is
actually the perfect product for Internet
Marketing. It offers practical, new Untold Secrets of Internet
Marketing that nobody else on the Internet
offers.
You have already had a couple of examples of the kind of information I am talking about: (1) the real importance FREE and (2) how to determine what kind of Information to offer. A little later, I'm going to give you the master key that will unlock all of the power contained in my Secrets of Internet Marketing. I'll also tell you why it is the ideal choice for you!
In the meantime, let's continue with the requirements for successfully
selling the book that you have either written or purchased. This is important because
you now have a raw product in your hands, and you may not realize what's
required to sell it on the Internet.
The first thing you have to do is to let people know about it. To do that you'll need to set up a "store" somewhere on the Web where your new product can be advertised, displayed, be made available for purchase and paid for.
The kind of store I am referring to is your
own World Wide Web site. Your local ISP can help
you by providing space on his server...usually for an extra cost.
There are a number of website hosts that provide Free
space and service in exchange for allowing them
to put a commercial banner on the top of your pages.
. The problem is that these banners have the effect of syphoning
off a lot of your visitors before they have a chance
to evaluate your offer.
You might find it more desirable to find
a professional Web Hosting service that can provide you with such valuable extras as CGI
scripts, auto-responders, and additional email
accounts. Prices will vary from $25 to $100 per
month plus a one-time set-up fee. You'll also
need to register a Domain name with Internic.
Your Web-site host will help you with this for
a fee ranging from $25 to $250.
If you know how to write HTML code, Java, Javascript and CGI you can probably produce your own Home Page in a couple of weeks. If not, a professional Web-site design service will charge you between $200 and $1,000 per page (or more) to do it for you.
Then you'll have to be able to accept checks and credit cards on-line. Thanks to electronic commerce that is pretty easy, and completely hands-free! The only difficulty is that you need a merchant account to accept credit cards and special check acceptance software to be able to accept checks online. I won't go into the problems or expenses that you are going to face here, but it is unlikely that you will get away with less than $500 up front, and a per transaction charge of up to10%.
Now comes the matter of security. Do you know anything about Secure Socket Technology to ensure that no one except you and your customer can view the order information? How about Address Verification Systems to ensure you are not taking lost or stolen credit cards? If you don't, it's just another couple of little things you will have to learn before you are ready to start taking orders!
Once all these problems have been solved and your store is all set up for business, what's next? All you have to do now is sell your book! Whether you like to sell or not, the basic truism of business - any business - is that something has to be sold if money is to change hands! It's absolutely necessary to sell something if you want to create wealth for yourself and your family. I suspect you don't like the idea of selling, and neither do I. I'm a terrible salesman! But what are we going to do about it? If we don't like to sell, and we don't want to work more than 5 to 7 hours a week, how in cyberspace are we going to move enough product to create an income of more than $5,000 a week?
Do you think such earnings are possible if we just sit back and wait for customers to find us? Opening a Web Site is sort of like hanging out your shingle over a little cubby-hole shop somewhere in a Tokyo back alley and hoping that customers will somehow find you and drop in to see what you have to offer. It just won't happen! No, we are going to have to do some selling.
As you already know, the trick to bringing people to your web site is to offer them something of real value FREE, then you can introduce the product you want to sell. But how do you let them know about your FREE offer in the first place? Remember, a little while ago, I said I was going to help you establish a horde of little salesmen. Well that's exactly how we'll get around this sales dilemma. This huge force of little salesmen will travel the world, working 24 hours a day, seven days a week, and if each of them makes just pennies for you, you'll soon be rich!
What if I told you that these salesmen never tired, complained or wanted "a piece of the action"? What if told you they made the same, perfect presentation every time? What if I told you their transportation costs to cities and towns all around the world were practically zero? It sounds almost too good to be true doesn't it? Well it is good, and it is true, these little salesmen are tireless and will attract thousands and millions of people to your Web Site every day.
Actually, though, I have a confession to make. They aren't really people at all. Did you already guess that? They are incredibly effective advertising messages that will convince unbelievable numbers of people to try your product for FREE. But wait! Didn't I tell you near the beginning of this booklet that most Advertising on the Internet, doesn't work? Well that is generally true. Most Internet advertising does fail, but not all of it does. We've already talked about some of the huge profits being earned by some of the major players on the Net. You see, it all depends on the advertising STRATEGIES you use. Not the words, or the medium, but the METHODS. I'm going to teach you some advertising strategies that ALWAYS work. I'll also show you how to create super attention grabbers to use with the strategies to get thousands of people to come knocking on your door every day.
I won't leave anything to chance. You'll soon
have a wonderful, enormously successful business.
It's so clean, simple and effective you'll wonder
what you ever did to deserve it. There's only one
little catch. You'll have to do some work. NOTHING
is ever totally free. But it's not a big deal.
After a couple of very intensive weeks studying
my "Web Fisher's Guide", and setting up and
learning how to use the accompanying software,
you'll be able to settle back
to about 5 to 10 hours a week!
The beauty of it is that you can decide
for yourself just when and where you are going to put in
those hours. You're the boss! You might want to
work one whole day or evening then take the
rest of the week off. Or maybe you'd like to
work just when you feel like it. It's all up to you.
Is the work difficult or complicated? Absolutely not!
Once you have mastered the software and the techniques that I will teach you,
your work is very simple! But, I have to stress that you do have a lot to learn!
...particularly if you aren't very computer literate.
But even then, the "Web Fisher's Guide" takes you through the
whole process in step-by-step detail so even the newest of
the "newbies" can master it in three or four weeks.
Before you know it, you'll be setting up advertising programs that will automatically get your
message out to hundreds, even thousands of people every day. Wonder how you'll
do that...
in only 5 to 10 hours a week?
There must be a catch. Maybe you have to buy
something extra, right?
Wrong! I supply all the software and the training
for only $20. It's a monthly charge, but you can quit anytime
you feel like it. Study the Guide, download the
hundreds of dollars worth of powerful software to
your own computer, then leave if you want to and
never pay another dollar! The only thing that might
cost you extra is a second, local, ISP, but that is
strictly your own option.
What about my promise of freedom? Didn't I tell
you that in addition to earning more than $5,000
a week, you would have the time and freedom to
do anything and go anywhere you want?
If that's the truth, how can you go on a
two-week fishing trip to Canada? Who will
do your 5 to 10 hours of work while you're gone? I didn't lie. You see, your work is so easy it can be done beside the pool in Acapulco or anywhere else you can plug your laptop computer into a telephone line. In this way, your advertising program will continue uninterrupted wherever you are in the world and the money will keep pouring in!
Once I show you how it's done, it will become an easy routine that you can
do anywhere, anytime, and that's what my next booklet is all about.
The "Web Fisher's Guide"
is the perfect product.
It meets all of the conditions for success that I discussed earlier and it
does so with fly(fish)ing colors. It's easy to read and simple to put into action and
produces results right from the get-go! It's a simple concept and
offers a quick, easy
solution to the pressing needs of most people to make money
most of the time.
Remember when I told
you earlier that there are over 1,000,000 new web pages
created each month? Don't you think the owners of these
websites would benefit from the exact same marketing
information you now have in your hands? Of course they would!
They are eager to make a living from the Net but don't have
the faintest idea how to go about it. They would be grateful to
anyone who could give them even a glimmer of hope! You see, no matter
what product or service they are currently
involved with, they desperately need to find
a way to sell it, and they've probably failed miserably up to now!
Most people with computers and Internet connections
are very excited about the possibilities of
making money on the Web but have no idea how to go about it.
You can help them! These two booklets, "Untold Secrets to Wealth
on the Web"
and the "Web Fisher's Guide" are exactly what they need
and want! All you need to do is encourage them to
read this one FREE...and they will want to get the
follow-up manual, "Web Fisher's Guide" as well!
You see, while this one contains the potatoes and gravy, the Web Fisher's Guide
in the one with the meat! "Untold Secrets" lays out the rules and requirements
for a big-money home business. The "Guide" shows how to find customers,
present your offer to them, and close the sale! In fact it even gives you
the software you need and shows you, in step-by-step fashion, how to set it up and
operate it.
But I'm getting a bit ahead of myself. I'm talking as if you
want to sell my booklets instead of your own product or program.
You might be involved with a super product that, if
promoted with the techniques I have laid out in these two manuals,
could make you rich! If so, just register for the "Web Fisher's Guide"
for only $20 and
start employing its highly effective techniques and software
with your favorite program and I wish you success!
However, I really don't think you'll take advantage of
that offer, because now that you realize that newcomers to the
Internet are actively searching for a good
program and some expert marketing know-how, I think you can
see the fantastic potential
in helping us market our Success Guides
and will want to hang around for awhile!
I can tell you honestly that this is the answer to all of your business fantasies...the
Mother-lode! The prime source of all the Gold on the
web! This could be the source of
more business than you
ever dreamed of!
Now I'd like to congratulate you on your progress
through this booklet and invite you to become a member of this
exciting new program. The very fact that you have come this far,
proves to me that you are serious about making money on the Internet.
It tells me that you will want to read and absorb the
wealth of information waiting for you in
the partners-only area.
So, let's get going. There is much more to learn, lots of money to make
and some valuable Free software to get you started.
Please click on the sign-up button to register for just $20.00 and have immediate access to our fantastic
Web Fisher's Guide and its associated software. This alone is worth many times
the partnership fee.
Registration is simple and takes only a couple of minutes.
You will get immediate confirmation and a welcome
email from your sponsor with the URL to your new personalized web-site along with
your password
and complete instructions on how to start your you
exciting new home-based Internet business.
Congratulations on your decision to Join the Web Fishers!
" All men are self made,
Only the successful admit it."
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